McAlpine
Architecture Portfolio
Mandate
McAlpine House is a high-end architecture and interior design firm known for a poetic, emotional approach to living spaces. Their site had been up for five years and no longer matched the studio's standing. They wanted a digital experience that sparks curiosity without revealing everything, and that does justice to the work.
Challenge
The hard part was tone. McAlpine's world is built on restraint and emotion, so the site had to feel minimal without feeling empty. It needed to intrigue rather than explain, and showcase deeply visual projects without turning into a plain portfolio. In short: translate a very particular sensibility into a way of moving through a screen.
Solution
I used the firm's own book, McAlpine: Romantic Modernism, as the model for the whole experience. The site reads like a book. The homepage hero acts as a cover, setting the mood. The project list becomes a table of contents. Inside a project, infinite scroll carries you from one to the next like turning pages, so the site feels like a continuous story rather than separate pages. Sound and short poems run through the journey, extending the studio's voice into the content itself. It stops being a portfolio and becomes a digital extension of the studio's craft.
Results & Recognition
Awwwards x1 Locomotive, 2024